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Getting Closer to Your Customer
At Colour-NL we work smart to provide you with marketing communication solutions
rooted in your customer’s reality. We subscribe to the view that in most cases it
is not so much what we and the client thinks about a particular marketing or communication
issue or challenge, but what the recipient of your message thinks.
What is it about your company, product, brand or ideas that they want to “buy”?
We focus more on what your consumer wants to buy from you and less on what it is
that you want to sell. It is also why we make the small, but significant distinction
between concentrating our efforts on your behalf on the "Unique Buying
Proposition", or UBP, as we have termed it, rather
than on the "Unique Selling Proposition", or USP, as other agencies do.
This is the first step in getting closer to your customer.
The work we do for you on any project, no matter how large or how small, will always
be refreshingly original, but most importantly it will be work that works
hard with your consumer.
The Colour-NL team effectively balances the ability to provide
strategic marketing and communications counsel with the capability to get things
done on time and on budget. We achieve these results together in partnership
with you, our client, and deliver quality work to support these milestones.
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To learn more about the experienced
self-starters
who have chosen to
live and work in Newfoundland
click the photo above
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