The high-concept abilities of an artist are more helpful than the easily-replicated
skills of a business school graduate.
Management, marketing and public relations are no longer about disseminating information
- "someone somewhere will inevitably track down a counterpoint” - but about storytelling.
"The essence of persuasion, communication and self-understanding has become the
ability also to fashion compelling narrative.”
“I see us being in the art business. Art, entertainment and mobile sculpture, which,
incidentally, also happens to provide transportation.” Robert Lutz - General Motors
“We don't make automobiles. BMW makes moving works of art that express the
driver's love of quality.” Chris Bangle - BMW
Extracts from Daniel Pink's book - A Whole New Mind: Moving from
the Information Age to the Conceptual Age.
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