Family-owned since 1956, McKeil Marine has delivered innovative marine transportation solutions to customers across the Eastern Seaboard, Canadian Arctic, St. Lawrence Seaway and the Great Lakes with its large fleet of tugs and barges.

Colour-NL developed a series of ad messages that communicated the above-mentioned facts, as well as pointed out that over half the McKeil crew call this province home and that the company has long relied on the experience and expertise of our NL seafarers. We also used radio and print ads to recruit more NL-based crew for McKeil and to highlight McKeil’s ongoing commitment to doing business and supporting communities in Newfoundland and Labrador.

The similarities shared between McKeil’s business values and NL family values made both our business-to-business and community ad messages resonate even more strongly in this marketplace and provided for rewarding work.

www.mckeil.com

LISTEN TO RADIO SPOT