• Sean Charters
    Sean Charters
    Strategic Planning & Creative Direction
    phone: 709-579-5324
    email: sean@colour.ca

    Sean provides account and brand planning for an active portfolio of Colour-NL clients locally, and for the Colour Group in Atlantic Canada and Toronto. His credentials and experience preceding his current responsibilities include; senior and international brand planning and management responsibilities for Colgate, South African Breweries/SAB-Miller, British American Tobacco-Benson & Hedges, Ford, Nissan, Land Rover, Coca-Cola, Xerox and the University of the Witwatersrand (WITS), in his native South Africa and the UK.

    While employed locally on Target Marketing contracts, Sean was account and design lead, critical to the thinking and implementation of CHC Helicopter Corporation’s branding and international advertising campaign that preceded CHC’s successful New York Stock Exchange listing.

    Sean was specifically recruited to assist the Bristol Group to account plan and manage television production requirements for the Newfoundland and Labrador Tourism brand. Sean managed an agency team that produced four television commercials and, together with the government team, implemented increasingly effective brand work that saw a three-year, 35 per cent year-on-year increase in visitation and numerous international awards for “brand advertising that worked”.

    Also at Bristol, Sean was account lead for a planning and implementation process that saw the production and introduction of a successful multi-media campaign, including the production of three television commercials for North Atlantic Petroleum Home Heat, based entirely on consumer insights gleaned from research. He was also instrumental in leading the Bristol team to re-launch the St. John’s International Airport Authority brand.

    Nine years ago Sean was asked to manage CCL Milestone, now Colour-NL.

    Sean helped plan and implement the successful international campaign to seek Expressions of Interest (EOI) in developing the Lower Churchill Hydro Project.

    Sean was project lead on Memorial University and Marine Institute recruitment material production. This included both print and electronic media work and the initial application of all new branding requirements for MUN.

    Sean has an active creative, planning and writing role on a portfolio of Colour-NL clients like Technip Canada’s successful and successive local branding, recruitment and safety campaigns, as well as ongoing concept and design work for Fortis Inc. investor materials, plus the re-branding and re-launch of Martin’s Fire Safety, to rightfully position them as a leading provider of fire prevention services in this province.

    He has extensive and specific experience in the energy sector, utilities, oil and gas on a Colour-NL client cluster that includes Suncor, Husky, Hebron and ExxonMobil (Hibernia and Sable). These credentials have most recently helped him write policy ads for the St. John’s Board of Trade and served the business interests of a growing list of new oil industry clients really well.

    Sean’s promise is to always be interested and interesting in his approach to work on your behalf.

  • Ian Chaytor
    Ian Chaytor
    Partnerships & Opportunities
    phone: 709-749-7449
    email: ian@colour.ca

    Ian joined the Colour-NL team in the role of Business Development, or as we creatively and colourfully refer to it; as our Partnerships & Opportunities guy. He is responsible for maintaining and growing our relationships with current and new clients with respect to their marketing, advertising, design and public relations requirements.

    Ian’s experience has allowed him to gain valuable knowledge in many areas including manufacturing, media, government, transportation, special events, and sales. A small sample of Ian’s past experience includes organizing the George Street Festival and JunoFest; launching new brands to the local market such as Labatt Sterling; developing a promotional products program for the National Police Curling Championship; providing media relations support for Targa Newfoundland.

    Since joining Colour-NL, Ian has played a lead role in maintaining and growing partnerships and opportunities with such client accounts as Pennecon Energy, McKeil Marine, Easton Hillier Lawrence Preston, Talon Energy Services, and the St. John’s Board of Trade.

    Ian graduated with a bachelor of public relations from Mount Saint Vincent University, Halifax, NS, in 1991. People who know Ian see him as a dynamic, goal-oriented professional with over 20 years of diverse marketing, public relations and management experience. His enthusiasm and hard work ethic are well known and will be an asset to the success of future projects.

  • Lisa McKay
    Lisa McKay
    Concepts & Design
    phone: 709-579-5327
    email: lisa@colour.ca

    Lisa has been working professionally as a graphic designer and fine artist for over 20 years. By day, she creates stunning advertising and publication design for a variety of corporate clients. In her spare time, she creates fine art, in watercolour and acrylic paintings, that celebrate the culture and landscape of Newfoundland and Labrador. graphic designer who joined the Colour-NL team in 2003, specifically for her strong production and design skills, as demonstrated by the annual reports she produced for CHC Helicopter Corporation and continues to produce for Fortis Inc. Lisa has always risen to the challenge, by delivering superlative design work for a number of Colour-NL’s clients including Husky Energy, Suncor Energy, Vale and Easton Hillier Lawrence Preston.

    Lisa is also a fine artist with a strong realist style and is available to any of Colour-NL’s clients whose needs might include hand-rendered custom artwork. Often these fine art pieces are given as corporate gifts. For example, Lisa has created corporate imagery such as the Husky Energy SeaRose FPSO. ExxonMobil also commissioned Lisa to paint a piece representing the Hibernia Oil Rig and Whale imagery, for their “Ocean Wonders” limited edition fine art prints. In 2003, these prints were presented to each member of the Hibernia team in recognition of their outstanding performance.

    Lisa’s most recent work includes web design and marketing materials for Pennecon Energy and the print ads for both Martin’s Fire Safety and Technip Canada’s safety campaigns. Talon Energy Services and Pennecon Energy call on her directly to update their direct-marketing materials and she has a great track record in creating and producing high-quality presentations for our oil industry clients, often commissioned to meet urgent deadlines. Lisa also designs and produces Suncor’s bi-monthly newsletters. Right now she is design lead on the Kiewit-Kvaerner Contractors website project too further applying her oil industry specific experience, as she leads the team on this task.

  • Jay Oram
    Jay Oram
    Web Concept & Development
    Search Engine Optimization
    phone: 705-321-0305
    email: jay@colour.ca

    A graduate of McGill University, Jay returned to the private sector several years ago after a 3-year stint teaching Web Design, Digital Media and Java Programming in Toronto.

    His recent work has focused on the following areas:

    • Content Management Systems

    • Contact Relationship Management Systems

    • Custom e-commerce solutions

    • Membership management systems

    • Search Engine Optimization and PPC

    Jay has developed web solutions for a wide range of clients. Working with Colour-NL, he finds optimal solutions for integrating corporate websites into an overall marketing and communications strategy, most recently with Kiewit-Kvaerner Contractors and Pennecon Energy.